Search Engine Optimization

Search Engine Optimization (SEO)

ER Productions does search engine optimization differently than any other company in San Jose!

Do you know what you are you looking at when viewing a Google Browser?

When you look at a Google browser after searching for something, you will see three different categories.

TOP CATEGORIES ARE YELLOW THAT SAY "ADS" NEXT TO THEM
These are paid advertising. Businesses pay SEM companies to setup campaigns. When someone clicks on these links, the SEM company pays Google for every click made. I do something much different and I will explain in a moment.

CATEGORIES WITH THE NAME, ADDRESS & PHONE NUMBER (NAP)
These are local listings and are based off your Google Local account that is linked with your Google+ account. There are companies that are Search Engine Optimization (SEO) businesses that will usually set these up in a way to help with search results.

CATEGORIES RIGHT UNDER THE ADDRESS LISTINGS
These are what you call organic listings. The ranking of the listing is based on many scenarios. How old your domain is, how many visitors your website gets compared to your competitors, forward and back links and many other items. Again, SEO companies are the type of business that exist to help with your organic ranking.

SEO or Search Engine Optimization is the most effective form of online marketing. PERIOD!

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the art form of making your business domain name or URL show up on the top of the 1st page. This is every business's goal because the higher you rank on the first page, the more likely you will dominate the call and lead volume. Did you know that 75% of all business is found by potential clients searching on the internet? Just think if you are able to out rank your competitors? This gives you the ability to be seen first of the 75% audience of the entire Bay Area of searches.

What Makes Us TRULY Different?

Most SEO companies will give you a flat monthly rate of how much it will cost. Some are cheaper than others, but let me tell you that in this field of work, you definitely get what you pay for. If you are looking at a company that says they can offer you SEO for $100 a month? Most likely they are using black-listed SEO practices. These practices usually work for a while, but eventually Google will get wind of them and your site will be marked for deranking which could potentially remove your domain name form search engines.

First, E.R. Productions performs an audit based on a few keyword elements gathered by you. This allows us to get a good picture of your industry, current competition statistics, and your's as well. This is important because without understanding these key elements, we cannot tell you how much work will go into making sure your website ranks on the first page.

Secondly, once the audit is completed, we will sit down with you and go over what we found. We will let you know:

  • Your current domain strength and ranking,
  • Your competitors domain strength
  • The current monthly actions being taken by your competitors
  • Rank of the existing keywords given.

Thirdly, we will setup a structured plan that is specifically tailored to your business that will give you the ability to get to the first page on the keywords submitted. We don't stop there. Once we get you ranked on the first page of the keywords given, we will add more keywords to the list. Basically, this widens the scope of your potential client base because you are doubling or tripling the amount of buyers coming to your site.

 

To learn more about our Search Engine Optimization (SEO) Program, give us a call at 408.568.8889 or send an email to eric@erprod.com.