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What is Desktop Publishing?
Desktop publishing is a term coined after the development of a specific type of software. Before the invention of desktop publishing software the tasks involved in desktop publishing were done manually, by a variety of people and involved both graphic design and prepress tasks which sometimes leads to confusion about what desktop publishing is and how it is done.
Desktop publishing refers to the process of using the computer to produce documents such as newsletters, brochures, books, and other publications that were once created manually using a variety of non-computer techniques along with large complex phototypesetting machines. Today desktop publishing software does it all - almost. But before PageMaker and other desktop publishing software there were e-scales, paste-up, and other non-desktop computer ways of putting together a design for printing.
Properly speaking, desktop publishing is the technical assembly of digital files in the proper format for printing. In practical use, much of the "graphic design" process is also accomplished using desktop publishing and graphics software. |
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When it comes to producing print ready products, many business owners don't know what what to do. ER Productions takes the guessing out of this process for the business owner and /or managers. We make sure that the product created is going to print at a high quality. This is important because you want to make sure the reader is getting the correct message when they pick up your product. You want to make sure that the viewer is not only compelled by the product you are promoting, but the images they are looking at is not only clear, but the layout of the product is pleasing to the eye as well.
Most owners think that as long as they have their store information and what they are trying to sell on their designed product, it will be enough to get the viewer to buy. The owner is not aware that their is a science to the way things are presented and at ER Productions we don't expect the owner to know this. We know the owner is good at their craft, just like we are, and it's our job to make sure the owners business looks good!
Call us today at 408.568.8889 to learn more about how we can help you with your Desktop Publishing needs! |
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